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{ Tag Archives } 1934 Sears

Lounging pjs and lingerie – Sears 1934 catalogue

I haven’t been posting much as I’ve moved house and am waiting for my internet connection to be relocated…waiting, waiting…sigh. In the meantime, here is a lovely ad from Sears featuring some gorgeous Lounging Pjamas and cute lingerie. I love that the bra was called a ‘bandeau’ here. I would like the ‘Serona ensemble’ please in blue!

http://lileks.com/30s/sears1934/14.jpg

Source

Categories: Accessories, Clothing, In Magazines
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20 Feb 2012 Posted by Michelle Comments (3)

Portable phonographs – Sears 1934 catalogue

I have my very own early 30s gramophone and a tonne of swing 78s but it’s not very portable and I have always coveted one of these little rippers for picnics and vintage outings. Number 2 would be for me, with its faux alligator ‘Fabrikoid’  box. And a steal at $11.95 ($200US today). Something so well made would have been treasured in the day and it would have taken years to save up for … ahh if I only had a time machine and a shipping crate …

Source

Categories: In Magazines
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16 Feb 2012 Posted by Michelle Comments (0)

Sears catalogue 1934 – frocks

Fabulous Joan Bradley frocks from the 1934 Sears catalogue. My favourite is the brown polkadot number, a cute  jumper-style but made as a one piece frock. Very cute. It also came in navy, which would be my preference.

Categories: Clothing
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31 Jan 2012 Posted by Michelle Comments (0)

Hair waving items from the 1934 Sears catalogue

I found this wonderful page courtesy of Lileks.com a long while ago and just HAD to share it today. After looking over it I realised that I actually have more than half of these items in my own collection! I have used the water wavers quite often (my profile pic is a water wave set) and my rather substantial box of vintage hair doo-dads contains Curly Lox Curlers, Wide Wide Curlers, Kurly Kews, WW combs, Kurl Kuiks, Wavos and Kid Kurlers.

It’s also fun to see the original prices and descriptions of these items. The Baldwin Marcellers are amazing! I’ve seen some online for sale on occasion and they look rather complex to use! And the Nayrs Waving Cap, what a nifty looking device. Wish I could find an old one of those and give it try! Oh blow me down! There’s one for sale at Taste-T Vintage!!

Categories: Accessories, Hats, In Magazines, Vintage Photos
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10 Jan 2012 Posted by Michelle Comments (0)