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{ Tag Archives } 40s

100 Years of Fashion in 100 seconds

Lovely! Great concept, how fantastic…

Categories: On Film
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1940s Men’s Fashion Snap Shots

From the Square America Snapshot Archive…

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Categories: Men's Fashion, Vintage Photos
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Arthur Elgort & Grace Coddington for US Vogue October 2008

Another 1940s-esque Vogue editorial styled by Grace Coddington, that I love. Photographer Arthur Elgort for Vogue US October 2008 issue. The model is Isabeli Fontana, and the little boy is in fact her son.

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Categories: In Magazines
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In The Mood for Vogue September 2009

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Coco Rocha, Liya Kebede, Sasha Pivovarova, Karen Elson and Viktoryia Sasonkina photographed by Steven Meisel for Vogue September 2009, entitled “In The Mood”.

Source

Categories: In Magazines
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Gorgeous 40s Shoes on Etsy now

1940s Wartime RED CROSS Brand Pin Up Shoes

Only $58.00 US, modern size 6.5 – 7 (too small for me sadly). Someone I know buy these, please!!

On Etsy.com

Categories: Shoes
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Wartime Intrigue

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A very sexy re-imagining of WWII military. Not sure of the model’s name or where this was featured, drop me a line if you recognize it.

UPDATE 13/12/09: Just stumbled across these shots again on the photographer’s website. They are by UK photographer Steven Kearney, and you can check out his portfolio here: www.stephenkearney.co.uk

Source: Hairspiration

Categories: In Magazines
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The Great Victory Roll Folly

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Victory rolls are a favorite hairstyle for swing girls, but so often I see this little mistake.  If you have a round face, be careful not to leave the rolls too loose, causing the hair to balloon out at the temples. This will just make your face look rounder. Go for fullness at the top, not at the sides.

Because Naomi here is cute as a button, she absolutely gets away with it, but you can see how tightening up the rolls at the side (done here with the help of handy Photoshop), makes the look more elegant.

Of course, the opposite is true if you have a long, narrow face – then if you have a lot of height at the top and nothing at the sides, you can end up looking a bit like a Praying Mantis…

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Just saying…

Anyway, here’s Dita doing Victory Rolls in fine style, and a few vintage shots to inspire.

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Categories: Hair
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Brighten Up Your Make-up



(Click on images to enlarge.)
Source: Modern Beauty Shop, April 1943
and from the amazing blog Beauty is a Thing of the Past
Categories: In Magazines
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WAVES 1943

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Thanks to Glamour Daze for these beautiful images of the WAVES (Women Accepted for Volunteer Emergency Service) from WWII:

“Waves (Women Accepted for Volunteer Emergency Service) added a real touch of glamour to the navy during the second world war with the help of Fashion label Mainbocher and the beautiful recruitment posters designed by illustrator John Falter and McClelland Barclay.

Throughout the nation, recruiting posters were placed in countless prominent public locations. One might see Falter’s and Barclay’s designs several times throughout the day during 1943. The Navy often reused the same designs for multiple formats with differing text. Posters hung in post offices, libraries, grocery and department stores, on billboards and even in public restrooms. Car cards, or smaller rectangular posters, were mounted in subway cars by transit authorities in major metropolitan areas. Window cards were displayed in the storefronts of businesses.”

Check out the US Navy website section on Waves.

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Categories: Vintage Photos
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Kate Beckinsale as Ava Gardner in The Aviator (2004)

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Categories: Celebrities, On Film
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Early 1930s at MyVintageVogue.Com

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Just discovered a fabulous website full of vintage magazine fashion images from the 1920s, 30s, 40s and 50s (and not just Vogue): www.myvintagevogue.com

Here’s a few of my favourites from the early 1930s, I’ll post some more from other decades soon!

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Categories: In Magazines
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Hats & Day Dresses

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Categories: Vintage Photos
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More Women at Work in World War II 1942

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Categories: Vintage Photos
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Jive Junction Girls

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Categories: Vintage Photos
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1940s Makeup Tutorial Videos

Courtesy of the Prelinger Archive.

Categories: How To, Vintage Videos
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More Women at War 1942

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Categories: Vintage Photos
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Miss Pettigrew Lives For A Day (2008)

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Categories: On Film
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1930s & 40s Turbans

Some vintage turban looks from the 30s and 40s. Click to enlarge.

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Categories: Accessories, Vintage Photos
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1942 Women’s War Effort

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Categories: Vintage Photos
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1944 Platform Shoes & Purse

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Check out these beauties at the Bata Shoe Museum. The website reads:

“These shoes and their matching handbag were purchased at Owens and Elmes in Toronto in 1944 and complimented the appearance of a fortunate woman from Hamilton, Ontario. The shoes would most truthfully be described as peep-toe, platform sling-backs, but they are part of the larger genre known as “platforms”. The open toes and straps of these shoes are a refined response to the sandal trend of the 1930s, the first time that women in the 20th century could show glimpses of their bare feet. Evening sandals were introduced in the late ‘30s once daytime sandals became fashionable as families across the continent flocked to beaches for affordable holidays.

The platform under the ball of the foot and the heel are made from wood, the shoes are covered in a green fabric that is meant to look like suede and they’re trimmed with snakeskin. None of these materials were on the European or North American war-time ration lists, which included among other materials, petroleum, leather, rubber and silk. This list of rationed materials strained the resources of the shoemaking industry because it left very few materials for production. This difficulty was embraced as a challenge by innovative shoemakers and these shoes are a good example of the quirky fashion of the ‘40s which focussed more on the creation of the image of women “making do” and “taking care” of the home front, rather than the sexy glamour of the preceding 1930s.”

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Categories: Accessories, Shoes
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