Everyday fashions of the 20s, 30s & 40s by Sears

For me, as a vintage clothing collector and wearer, old clothing catalogues are must have as they are gold-mines of imagery and info. Part of recreating a vintage look is understanding how an outfit was put together back in the day, and old catalogues are the best way to find this out.

The clothes people bought to wear to work, around the house, for vacations or for more formal or glamourous occasions are all to be found in Sears catalogues. Dresses, hats, shoes, purses and scarves, jewellery and stockings. These books are a wonderful record of exactly what people wore in the 20s, 30s and 40s and HOW they wore it. It can be hard to source original catalogues these days and most go for a fortune on ebay, so these three “Everyday Fashions” books from Dover Publications are great resource and not too expensive. I use them all the time as a reference. They are available from Amazon.com

 

Everyday fashions of the 1920s

Everyday Fashions of the 1930s

Everyday fashions of the 1940s

Seychelles Shoes at Endless.com

I wore a pair of Seychelles “In With The New” pumps last weekend at Goodnight Sweetheart in the UK, that I bought at ModCloth.com and I adore them! I’ve only danced a little in them (I was just strutting around in them while I was judging the contest), but Lady of Balboa, Kate Hedin told me she has the same pair, and does dance in them. I’ve since found out you can get them cheaper on Endless.com (which you might have heard me rant about before – I love Endless because it’s free shipping in the US, and free return shipping if they don’t fit). I own a few pairs of Seychelles heels now (I bought the gold and black “Lauren” pumps a few months ago). They do glamorous pumps and Mary Janes with a vintage edge, but modern appeal. Here’s a selection on Endless.com:

                             

Top Picks: Plasticland Shoes

A Quebecois buddy of mine, Alisha Ruiss, just tortured me with two emails in quick succession, with links to online stores where I want to buy EVERYTHING!! Oh no, Alisha, how could you do this to me? The first was Plasticland, an old favourite of mine, but I haven’t visited for a while, and was rather unaware of the current shoe collection. Swoon! Here are my top picks, and they’re all available right now, in the range of US$54 – $72. These shoes are a steal. They stock a few Stop Staring dresses as well, and they have some cute pencil skirts…